Never Eat Alone

     Never Eat Alone, written by Mr. Keith Ferrazzi. He is a co-founder and an expert in building human networks. Although this famous book has been read by many, a large number of people still haven't read it and have missed out on its valuable insights. Therefore, to not miss the essence of this great book, please listen and understand my explanation as follows.
    Mr. Ferrazzi believes that a network of contacts is very important for the success of each of our careers for a number of reasons, as outlined below. Reason one: When looking for people to do business or trade with, most people tend to choose people they already know and like. And many people have chosen this method, and you have probably used this option too, including myself. Reason two: You will gain a reputation and recognition for your good relationships, which will further increase your popularity. People are drawn to those who are supported and valued by many others. Reason three: You will also gain a good reputation for having the skill of using people to hit the target. This is because many people understand that you must have a strategy or have done something right to be able to create such a large network of people and be able to use those networks so successfully. This reputation can make it easier for you to get important positions, especially those that require you to be responsible for building networks, managing people, and forming work teams.
    Reason four: Finding a new job is not difficult. When you have a large network of contacts, you can call someone in your network to have them send you information about various job openings directly. The more people who know you, the more help you will receive from those people, as long as you maintain those relationships well. Five: Your employer will also benefit from your efforts in building a network. You can also recommend new networks of people from your network to your company, which includes products or services from your new network of people, which can really help your company as well, especially for newly established businesses. A network of contacts can not only help us in our careers or professional lives, but it also improves our lives as private individuals. It gives you the opportunity to meet new people from different backgrounds who think like you, and you can build a strong friendship through this relationship. In this explanation, I will show you how to connect with people in two stages.
    Stage one: I will describe some of the preparations that you need to do well before you start building a human network, including preparing your demeanor and choosing who you should connect with correctly. Stage two: We will learn together about the different strategies you can use to build your human network, as well as methods for maintaining your professional relationships for the years to come. Now, let's talk about preparing to connect well by creating the right gestures and attitudes first. To be able to create the right gestures and attitudes, you need to have three very important core beliefs in your mindset first. Core belief number one: Connecting must be a two-way street. It cannot be just one-sided. When you seek or want to build a relationship with someone, don't just think and focus on what they can offer you, but also think about what you can offer them in return. If you only think about taking a lot from your relationships, you will get a bad reputation for being selfish and only seeing your own interests. There are many things you can offer back to your human network, not just benefits or money. But it can also be: one, services. For example, if you are good at organizing events, and someone in your network is looking for professional services in organizing a successful conference, you can take the opportunity to help them in this matter. Two, specialized expertise. For example, if someone in your network wants to start investing in something and you are an expert in this field, you can also help advise them. But at this point, you have to remember that in order to make your expertise useful and able to help others, please continue to hone and update your knowledge to be up-to-date by reading news articles, research articles, and observing the latest developments in that field as regularly as possible. Three, resources. You can also offer money to someone in your network who is looking for investment to start a new startup business. Four, offer a job or a recommendation. If someone in your network is currently unemployed, you can also offer them a job or help them review their job application, or help recommend them to someone else. Five, encouragement. You can offer someone in your network encouragement or at least a good listening ear if they are going through a difficult time in their life.
    Core belief number two: Goodwill is limitless. While the first core belief focused a lot on the aspect of giving to others in your human network, this second core belief focuses on asking for help from someone in your human network instead. It seems a bit strange for most people, especially for us Cambodians, who are always afraid of what others will think because relying on someone too many times will make us feel shy or embarrassed. I feel the same way, but for some people, they agree with the author. They think that this is something we should do often, to show that we value someone we want to ask for help from. They think that if that person has no value or nothing we can rely on, we wouldn't go and rely on them. According to the author of this book, he believes that requesting help from others means that you are valuing the relationship as well as the all-around ability of someone to help solve your problem. And this will make them feel good and have a positive attitude towards your request for help. What do you all think about the author's point? For me, it's a bit strange because I understand that being considerate and having self-respect for others is a virtue that we should maintain as a principle in our lives.
    It's true that asking for help and relying on others is a normal part of human life in society. No one can live without relying on each other. But when it's too frequent, I think it's not good. Core belief number three: Relationships should be built a little long before you need them. Don't wait or be neglectful in contacting someone in your network until you need help from them, then you scramble to contact them. For example, if you just lost your job and need to find a new job opportunity, the people in your network are likely not willing to help you because you are a person who only shows up when there is a need. When you need to rely on them, then you show up. Instead, start building your human network to have a bit of a long duration before you need to use that relationship. But what do you think if someone you've only known for two or three months asks to borrow money from you? Try to gain the trust and goodwill of someone in your human network first, then they will have the heart to want to help you later. Core belief number four: Dare to build relationships with people you don't know. Please don't limit yourself to only connecting with people you've known before, for example, people who work in your company or your friends. If you do this, it means you have closed yourself off from opportunities, knowledge, and new experiences that new people can offer you. One of the most amazing networking successes of Mr. Ferrazzi came from his brave self-introduction to a person he had never known before at a World Economic Forum, where at that time he had not yet become a famous public figure.
    And the stranger he had never known was none other than Mr. Phil Knight, the founder of the Nike company. At that time, they both talked for only a moment, but because of Mr. Ferrazzi's courage in daring to talk to a new person he had never known before, it made Mr. Phil Knight interested and he became his first customer. It should be noted that Mr. Phil Knight is a very reputable customer in society of Mr. Ferrazzi when he launched his marketing and public relations company. For some people, talking to people they have never known before is a bit difficult. Below are some tips from the author to overcome your shyness and dare to start talking to someone you have never known before with high confidence. One, choose a role model who is brave. Choose a friend or a colleague who you see has high confidence and is good at communicating with people. And try to observe their brave actions, both in social situations and during their professional work, and try to follow their example. Over time, you will start to replicate their confident actions. Two, strengthen your public speaking skills. Strengthening this skill will make you feel less shy because when you talk to people you have never known before, because you have confidence in your speaking ability already. Three, you can join a club that is related to your hobbies or interests. It's true that you will be asked to introduce yourself to many people you have never known before, but even so, you won't feel very shy or scared because you know that they are all people who have the same interests as you. Therefore, the pressure to find something to talk about with them has been reduced more and more. And when you feel that you have enough confidence, try to volunteer to be a leader in the group.
    This will allow you to meet more and more new people. Below are three things that you should remember when you want to build a strong relationship and create your human network. One, building a network is something that we have to do regularly, meaning that you should find new people who have the same or similar ideas as you to be able to connect with each other for a long time. New people, new ideas, new experiences, and they can also recommend new networks of people to you as well. Therefore, your opportunities are bigger. Two, don't keep your relationships to yourself. If there is someone you know who is looking for a certain skill that you know is in your human network, please make a recommendation and share to expand the scope of your relationships to be bigger. If you help people to expand their network, they will also recommend you to know or have new relationships with new people as well. Three, not everyone will open up to connect with you, but this is not something you should be discouraged about either. Everyone is not necessarily right for us, and we are not necessarily right for everyone either. Therefore, please don't be discouraged if some of your attempts to connect are not successful. Please maintain your value and your true self and try again with new, different people. After you have prepared yourself to connect with new people, the next step is to find out what kind of people you should connect with. The author suggests that there are four types of people you should connect with. One, someone who can help you achieve your goals. Two, someone who can offer advice or guidance, a mentor. Three, a person with a large network of people, a super-connector. Four, a person who has influence in society. Now, let's start by looking at the first type of person, which is a person who can help you achieve your goals. This means that they are experts who have connections or direct experience with the field that you want to be successful in. For example, connecting with a real estate expert can help you achieve your goal of investing in real estate. And to be able to get great results from that relationship, you must follow the three steps below. Because no one wants to associate with a person who is aimless, has no dreams, and no goals in life. Therefore, the first step is that you must have a clear goal. To be able to have a clear goal, you must follow these steps. Step one, make a list of your passions. What is something that you really care about and love to do the most?
    If you have difficulty in identifying your passions in this stage, please take some quiet time to be able to think deeply about yourself, who you are, and what it is that you like to do the most, that you do without getting tired and without feeling tired. Step two, make a list of the talents you have. Some people have difficulty evaluating their own strengths, especially if they lack confidence. Therefore, the best way to be able to find out your talents is that you need to ask a friend or a family member you trust the most, what they think your strengths are. Ask them to be honest and dare to speak directly to you and dare to evaluate your abilities. If they lie to you that you are good at something that in fact you are not good at, and they say it just to maintain your good feelings, it means they are helping you to fail. Step three, find the intersection between your passions and your talents. The final step in setting your goals is to compare your list of passions with your list of talents and find the point where they intersect. For example, you probably realize that it's not just you who sees that you love public speaking, but your friends and family also think so. When you have found this intersection, please set a professional goal that is related to that intersection. For example, if you like to speak in public and you also have the skill of speaking in public well, you should set a goal of having a career in media, that would be better. Setting the right type of professional work to match your passions and the skills you have can make you achieve both happiness and success in your career. The second step is to have a plan ready to achieve that goal and to know what kind of people you need in each stage to make your plan successful. The third step is to find a friend or a family member you trust to help you monitor your progress towards the goal you have set. And ask them to criticize you with honesty if they feel that you have not worked hard enough to achieve what you have set out to do. You see, if you build a relationship with the first type of person, but you don't have a goal, they won't know how to help you and you will have built that relationship for nothing. We return to the second type of person, which is a mentor. How can we find a mentor? A mentor is an expert with a lot of experience in a field who is willing to support your career development. They can provide help to you in many ways, such as helping to provide advice on your expertise or the experience that you need to have in order to be able to develop yourself further. They can help encourage and motivate you not to give up easily. Not only that, but if they are in the same field as you, that's even better because they can give you tips or information about the latest developments in the field you are in, as well as recommend good new networks of people to you. Finding a mentor is not difficult. You can find them at seminars, various training workshops, or it could be a personnel development program within your company. You can also ask your superiors informally to help guide and direct your path so that you don't stray from the path to your goal. You can also find older people with experience who you trust to help be your mentor, or someone in your community who you think can help you achieve your goals. What you need to remember is that if you dare to open your mouth and ask a superior to be your mentor, they will probably agree to your request. But if you don't dare to ask, the result is zero. When we talk about asking our superiors or someone to help be our mentor, have we ever thought about what we should offer them in return? If you don't have any major benefits or money or things to give back to them, you can also offer back your honesty or your help in any task when they need help from you. Please don't overlook and belittle honesty and gratitude. It is very valuable in building an unexpectedly great relationship. Not only that, but if your mentor is your superior, you can also repay them with your hard work to get good results with new achievements. Or it could be a activity that can create a good memory for them to return to. We continue to the third type of person who can help us achieve our goals quickly, which is a person who has a lot of connections. In English, they are called super-connectors.
    The network of people of super-connectors is often full of people who are good, famous, and have a face in society. Super-connectors often work in the field of public relations or human resources recruitment. Because their work requires them to meet many people. Star-rated restaurant owners are also super-connectors. They know many people with a face and famous people. They can help recommend you to their network of people. But what you can offer them in return is to organize an event at their place, or to go and eat at their place often, or to bring people to their place often. And then build a relationship with the shop owner or the general manager there. One day, you will be able to use this relationship. People who work in the field of recruiting and supplying personnel are also considered super-connectors, especially the hiring managers. They know many different types of people from many different backgrounds. You can connect with them and try to offer them recommendations of any company that needs personnel to them often. Then you will be able to use that relationship for your own benefit later on. The above, I have only briefly mentioned. There are politicians, fundraising experts, social media system experts, large network marketers, who are also considered important super-connectors that you should get close to and build good relationships with them.
    The next type of person who can help you get closer to your goals is the leader of an institution in a certain field. When you connect with this type of person, you not only get knowledge, experience, or updates on information in that field, but you also probably have the opportunity to be introduced to their important human network. Up to this point, you have some clues as to what kind of people you should connect with. Therefore, the very last step is to try to find as much information as possible about the person you want to connect with. For example, what is their role and job? What products or services do they have? What are their interests and hobbies? What are their professional and personal goals? What are their recent professional achievements? The fact that you can get some answers to the questions above will give you a lot of advantages when you meet that person in person. You can also tailor your conversation to be appropriate to the interests and personal experiences of that person. For example, if you have found out about his career goals, you can ask him about how he plans to achieve his career goals to show that you are interested in his dreams and his future. Tailoring your conversation to match him in this way has two advantages.
    The first advantage is that you make him feel happy and want to continue the conversation with you because you have chosen a topic that he is interested in. The second advantage is that they will be happy to find out that you have done your research on their background. This shows that you really care and want to know and want to connect with them. In general, when someone takes an interest in us, it makes our emotional connection with that person stronger. Research helps you to understand what you can offer to the person you want to connect with. For example, if your research shows that his goal is to find investment for his new business, offering seed money to him is a strategic choice in winning his heart. The next step after that is that you should find some time to meet with him outside, if possible. But you have to remember that you should make that meeting casual, just normal. A coffee shop is good enough for a first meeting. Or you can invite him to eat a meal, which is also a good idea. Another method is that you can invite him to play a sport or do some recreational activity that you both have the same interest in. 
    Doing this can make the person you want to connect with feel that there is no pressure and can be happy with what he likes to do and can also spend time with you for a long time. If a meeting like this goes well, he will probably invite you to do this kind of activity on a continuous basis in the future. But there are two important points that you should know before you invite or create a meeting with the person you want to connect with. One, if the person you want to connect with is a person with a face, they often have a secretary or a person who handles their meeting schedule. And they will try to filter out any meetings that are not necessary for their boss. Therefore, you must do something to attract the interest of the secretary or the person who handles the meeting schedule. And if you understand that the secretary or the person who handles the meeting schedule of the person you want to meet is feeling annoyed or angry at your attempts to contact their boss, please show a polite attitude, show your consideration and respect their role as well. Please don't be arrogant and look down on them just because they are a secretary. 
    You must have good manners and must explain honestly about the reason you want to contact their boss. They may appreciate your honesty and may soften their attitude in connecting the two of you to meet each other as well. After you have received permission from the secretary, that you can contact the boss or superior of theirs, please don't talk in a roundabout way or boast too much. The thing is that you have to tell and state what you can offer them so that they can know as quickly and as well as possible. If not, they may refuse or make an excuse that they are busy. But if they know that you have something to offer them, they may consider finding time to meet you. And finally, you should not forget the goodwill of the secretary or the person who handles the meeting schedule. Because they are the ones who opened the way for you to be able to meet with their superior or boss. You can repay them with a thank you note or a small gift as a token of your appreciation. Doing this, next time you will not have difficulty meeting their boss or superior. The four points below are the important points that you should focus on in your conversation. One, show your interest or passion that is the same. As we have discussed from the beginning, connecting with someone who has the same interest is not difficult. It can give you a topic for conversation and strengthen your relationship smoothly. Two, a fact that is interesting. 
    This can be a real fact that is interesting about yourself, or you can ask them as well. For example, a special experience that you or they have had, or a special place that you or they have been to. Sometimes it can also be a display or a reveal of some information that is interesting that will help you both create a better atmosphere in the conversation. Three, you can also ask them what factors motivate them to continue doing the things they are doing. Do they focus on profit, or do they focus on contributing to making a change in society? The fact that you get an answer from them through this question will make it easier for you to offer something back to them appropriately as well. Four, raise what you can offer to them. You may have hinted or revealed what you can offer them in this relationship. From the time you asked to meet them for the first time. Therefore, please don't be afraid to confirm this point again when you have the opportunity to talk to them in person. Remind them by pointing out why knowing you is a good idea or a matter that is not useless. It should be remembered that you should not talk nonsense, be messy, or play around too much, due to two reasons. The first is that the person you are meeting will lose interest or get annoyed and not want to meet you next time. The second reason is that talking about random, useless things too much, you will lose the opportunity to understand the important things deeply. 
    And you will also lose the opportunity to build a deep relationship with them because you did not dig deep into something that is their interest to be a benefit to both parties. Please avoid at all costs any topics that can lead to arguments or disagreements. For example, politics or religion. And please don't show or reveal any story that does not benefit you. For example, a story of business loss or a family breakup, or a story of a business partner cheating, to them. Even if you are the victim or that story shows that you are an honest person or have the virtue of being cheated by them, please don't bring it up to talk about it with them. 
    Try to bring up only good stories to talk about, that is better. After talking for a while, you see that the time is right to end. Below are some important tips in ending the conversation between the two of you with closeness, respect, and appreciation. One, please don't leave abruptly, but please substitute it by telling them that you have a busy schedule and cannot stay long. Please state clearly the reason why you have to end the meeting at this time. For example, because you have to go back to work or you are busy with something. And don't forget to mention or hint that in a little while you have to go because you are busy with this, busy with that, and so on. 
    This reminder should be done at least three minutes before you have to leave. Therefore, it can make both parties have enough time to do their wrap-up. They can get it right according to their respective plans. Two, when you leave, please show and tell about your happy feelings that you had the opportunity to meet with them, as well as express your thanks and appreciation for their presence as well. Please don't forget to show your desire to want to meet them again at some point in the future. The fact that you do this has made them feel good and think that this meeting went well and may lead to many other good results or discussions in the future. 
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